Tuesday, April 21, 2020

Should College Athletes Be Paid free essay sample

These people feel that the promise of their education being paid for is enough for the college athletes. On the opposite side of this topic, people argue that the college athlete generates enough income for the universities, and they feel that the university owes the athletes more than a scholarship. Student athletes should be given a small amount of pay for their services to the university. According to the 2002-03Division I Manual, under bylaws: Article 12, Pay is the receipt of funds, awards or benefits not permitted by the governing legislation of the Association (Earle 69). This article was one of the rules that were put into the manual to protect the amateurism. College athletes are looked upon as amateur player, and the NCAA wants to protect the athlete from being influenced by money much like the professional players are. Though college players have not reached the professional level, they are required to work at their sports like they are professionals. We will write a custom essay sample on Should College Athletes Be Paid or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Larue, a MTSU football player says, My typical schedule is school, workout or practice, and sleep. I dont have much personal time or much time to study (Larue). To many college athletes, it is a job, and they are willing to put in all the work necessary to be the best. In sports an ace is A top-notch professional, or one who sets the standards for others, and in college level sports there are many aces (Palmatier 1). According to research done by Andrew Zimbalist, the NCAA is guaranteed income of 75 million between 1997 and 2002, and they market and receive sponsoring much like the professional leagues (Zimbalist 4). Giving the athletes a stipend of amounts that vary between 100 and 200 dollars per month is a small price to pay in order to maintain he athletes. Rep. Ron Wilson of Texas has filed a bill proposing such a stipend. According to Wally Renfro, a NCAA spokesman, the stipend would be a special benefit, but if it were allowed to all schools and all athletes them it would not be (Austin). This stipend could help to cover expenses that are not covered in the scholarship. Larue stated, A little money a month would go a long way (Larue). Many people are against paying college athletes because they feel that they do not need or already receive compensation for using their skills for the universities profit. Many say that receiving a scholarship for their education is enough, and education is a great gift to the students. For the people that believe that education is must important, Rep. Wilson says, (Many) of them wont graduate and the schools know it (Austin). In fact, according to NCAA 2001 Graduation Rates Report, among college athletes with a four-class average the graduation rate is 59%(NCAA). Student athletes are promised an education to play, and many do not get to receive it. The NCAA argues, most schools dont make money off athletics. In college athletic, the athlete is the talent, and people come to games to watch them. The NCAA makes deals with networks like CBS to televise tournaments, and school make deals with networks to televise certain games (Brawn). On top of that, college sports teams do not have to pay entertainment tax, which means that everything they make goes to the school (Brawn). The spectators that come to games, watch on television, and even the sponsors are interested in watching the athletes on the college level compete, which means that the universities are indeed profiting from the athletes. Why do college athletes need to get paid? The typical Division I athletic scholarship provides tuition, room and board and books (Austin). For many athletes that is were it ends. Well basically, I never have any money, states Larue, During the weekend I dont get to go many places unless another football player is going. Many college athletes take scholarships because, if it was not for the scholarship, they would not be able to get into college. Their families are unable to provide for them, so they are sent to college with a scholarship and expected to survive. With what little free time that they have, they are unable to go for a drive, go see a movie, or even have a relationship. Really, it is like you are stuck on campus (Larue). With a stipend or some other form of payment, the athlete could afford to catch a movie or go shopping for clothes. The athlete could afford the necessities in life that are not provided by the scholarship. Without the stipend, and unable to have jobs, the college athlete lives a life that only consists of schoolwork and athletic training, and they have to rely heavily on teammates for support. College athlete should receive some form of payment for the universities they attend or from the NCAA itself. College athletes are human just like every other student. By denying them the ability to make money and not paying them, the NCAA and its members are expecting the athletes to live a sub-human existence, and putting them at a disadvantage to finish their college education. Many argue that the system is fine just the way it is, but they are not fully considering the needs of the college athlete. College athletes make enough money for universities that it would not hurt to give some back. In conclusion, college sports will always be a big money maker for big time universities and colleges. They should take better care of their athletes by paying them for their services. Should College Athletes Be Paid free essay sample While other students may have a job, athletes are not so lucky. Their job is to play the sport they were brought to the university for. If you workout all day, and perform strenuous activities on your body, you need fuel for your body to recover. Not eating effects how they perform in the classroom, and on the field. The solution for many players is to sell their jerseys and other memorabilia to make money. Unfortunately, that is illegal under NCAA guidelines. I believe if the student can find a way, he or she should be able to endorse products.The best allege athletes in the two revenue producing sports, basketball and football, generate more money than tuition, room, board, and books. (ESP.) College is supposed to prepare for the real world, so engaging in entrepreneurship is not the worst activity these athletes could be involved in. If the NCAA is going to continue to not allow athletes to sell their personal items, scholarships should cover the full cost of living. We will write a custom essay sample on Should College Athletes Be Paid or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sports casters, along with many other outspoken people, share their reasons for being highly critical of the idea of supplying student athletes with more than they already have.In other words, tuition, room, and board are plenty for the athletes to compensate with. If you paid athletes, money would kill recruiting. Athletes would choose to play for the prestige universities, being as greedy as possible, just to benefit themselves. Also, a players ego might kill competition. The starting quarterback cannot possibly cope with the fact that he is receiving the same amount of money as the kicker. A situation like this would make college games less exciting, and dreary to watch. Lets take a realistic approach on this controversial topic.First of all, without sports programs at the universities, many would find it difficult to pay the professors at the salary they do. Solely, the players are the reason why a large amount of money is made. The fans that show up and pay to watch these events seemingly pay the coaches and professors salary. Spectators appear in attendance to watch the athletes perform; it is as simple as that. Football and basketball teams at topnotch universities generate hundreds of million dollars alone in a single year. It is only right for the universities to provide a little more than they do.Secondly, if you argue athletes would only flock to the moneymaking schools, you sound absurd. Only the best of the best have the talents capable of playing at a division one university. Thousands are not so fortunate and gifted enough to succeed on a division one plateau. Athletes will go to a school that will grant a scholarship for them to continue their dream. For many, sports are a life long passion they will never give up on. I see no problem in schools finding athletes to compete for them. Most of all, which many people do not understand, athletes are not seeking million dollar contracts.All they want are their scholarships to completely cover the cost of living. If that were the case, you would not see athletes selling a jersey for a few hundred dollars. As the old saying goes, money just does not grow on trees. Universities could use funds they receive from television contracts, and memorabilia that is procured to pay for the scholarships. Dont get me wrong; athletes are very fortunate to receive a free education. Looking at it from the other end of the spectrum, only 27 percent of student athletes, at a division one school, will actually receive a degree.WAS) It is safe to say, most athletes are not at the universities for the student part of the deal. A solution that should be considered is increasing student athletes scholarship by two thousand dollars more a year. For the most part, it will eliminate illegal selling of ones jersey and other sacred memorabilia. This gives athletes the financial security of being able to buy food, and will cover other costs not provided by scholarships. For as much time and hard work student athletes give to the university, that is the least schools could do to give back. Should College Athletes Be Paid free essay sample Over the past few years college athletics have gained immense popularity across the United States. Whether it be football, basketball, or hockey, ever since the turn of the century, intercollegiate sports have brought in a surplus of revenue to their respective Universities, as well as increasing the popularity of the College’s reputation. For example, in a study conducted by the Orland Sentientnel, it was estimated that the University of Texas’ Athletic Program had the highest revenue of any other University at $120,288,370 (How Much Revenue). Yet with this large sum of money, no college athletes are legally compensated for their work. According to NCAA rules, â€Å"You are not eligible for participation in a sport if you have ever: Taken pay, or the promise of pay, for competing in that sport† (NCAA Regulations 1). Due to this law, not only are college athletes having difficulty in paying off their college tuition, but also many athletes are being paid under the table through black markets. We will write a custom essay sample on Should College Athletes Be Paid? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These amateur athletes have no incentive to stay in college and finish their respective degrees, as many cannot afford to pay for the increasingly expensive college experience. While many argue that college athletes shouldn’t be paid as they are just amateurs representing their schools, I argue that athletes must be paid to save the legitimacy of college athletics. Student athletes should be compensated for their work, as they are the sole reason for the Athletic Program’s surplus in revenue. These athletes are working hard and bringing in money to the University every day, yet aren’t rewarded with any monetary value. These athletes are working for the schools and are doing a service to the college that seems to go unnoticed. This lack of pay is not seen anywhere else in the work place and shouldn’t be seen here. Some even argue, â€Å"College athletes are being exploited by their schools, which make millions of dollars off of intercollegiate athletics† (Should Student-Athletes Get Paid? ). Colleges are using these athletes to boost their respective reputations and bring in revenue while not compensating these athletes for their work. Everywhere else athletes are paid, so why shouldn’t college students too? Some critics may argue that these student-athletes are amateurs, and if paid then are becoming professional athletes. This statement can be easily disproved, however, as amateur is a very broad and controversial term. Hockey players a part of the AHL (Amateur Hockey League) are considered to be amateurs but are compensated for their work. Defining College athletes as amateurs creates another problem in addition to not being paid by the University: athletes can’t promote themselves. The NCAA states â€Å"student-athletes shall be amateurs†¦and should be protected from exploitation by professional and commercial enterprise. However, with this statement it seems that colleges and universities â€Å"are the entity that exploits† them. In 2000, due to the increasing cost of education, the NCAA â€Å"approved student-athletes’ employment in jobs paying up to $2,000 during a school year; the income can address educational expenses†. However, not only does $2,000 barley cover educational costs, especially if not on scholarship, but the NCAA is not allowing student athletes to promote themselves. Also, with all the time practicing and working in the classroom, how many athletes have time to actually get a job? In reality, they are already working by performing on the court, field, or rink. In a documentary conducted by ESPN entitled â€Å"Fab Five,† one of the college basketball players for the University of Michigan said, that It was hard to see his jersey in the stands and knowing that just his number was on it, not his name. He later goes on to say that he wasn’t receiving any money from it even though Addidas was promoting his jersey! This Michigan Basketball player then goes on to say that he couldn’t even afford the jersey that his fans were wearing. He wanted to buy a jersey for his mom, but couldn’t afford it. Another argument that supports paying college athletes, is that these â€Å"full-ride† scholarships given to the best athletes do not actually cover all their expenses. Many athletes still can’t afford to have their parents come to the stadium and watch the games. For example, in 2010, â€Å"Duke basketball players were valued at $1,025,656 while [the players were] living just $732 above the poverty line and a scholarship shortfall of $1,995† (â€Å"The Price of Poverty in Big Time College Sports†). With all of the respect and publicity of these athletes, it goes unnoticed that a great deal of the players live very near to the poverty line. Due to this lack of money, black-markets are created. Here, boosters that represent the University give these players’ cars, spending money, or anything they truly want, and in return, these players go to their respective University. There have been many instances of this injustice before, but one prominent example is that of Reggie Bush, the running back for the University of Southern California from 2003-2005. Bush was paid by boosters to attend USC, which violated NCAA rules. Bush was heavily criticized when the violations were revealed and had to return his Heisman trophy. While Bush’ actions were clearly wrong and him returning the Heisman trophy was warranted, its tough to give him much criticism. At the time, Bush didn’t come from much wealth and even with a â€Å"full-ride† football scholarship, he could not cover all of his expenses. Bush’s mother was having trouble paying rent, so a booster at USC offered to pay for his mother’s apartment in Pasadena. Bush felt obligated to take this offer, as there was no other way to make money and pay for his mother’s apartment. If Bush were paid for his participation in the NCAA, then Bush would have attended any University he would so please. These boosters’ actions are not only illegal, but create an imbalance in competition amongst the NCAA. These universities that violate NCAA rules have an upper edge in recruiting top prospects. Schools are then tempted to violate such rules to even out the playing field. The last and arguably the most important reason to pay college athletes, is that it will ensure that most college athletes will complete their college degrees. â€Å"Paying student-athletes would provide athletes an incentive to stay in school and complete their degree programs, instead of leaving early for the professional leagues†. If athletes are paid to play, not only can they cover some of their college expenses that scholarships couldn’t cover, but also now they will want to finish their education. NCAA prides itself on all student-athletes are students first and athletes second, however, it seems that more popular athletes leave early for the pros. In college basketball, many freshman stars are referred to as â€Å"one and done† players as they complete one year of college and go to the professional leagues early, as they want money and need it as soon as possible. The importance of their education is lost. The University seems to be hypocritical in its actions when it doesn’t pay its athletes, because it seems they support college athletes leaving for the Professional league early. According to the article, â€Å"A university’s primary objective is to provide its students with a quality education that prepares them to function in the world as opposed to in college. † However, without paying athletes, universities leave their students with no other option but to not graduate and withdrawal after a semester or a year to meet their financial obligations. Logistically, it should be very simple for the universities to compensate their student-athletes. One author suggests that every university pays the same flat rate to each college athlete for three years, then offer a raise to senior athletes. This bonus will create that incentive for students to receive their degrees. While it may seem odd and unjust to pay college athletes, the reality is that compensation of such athletes is a necessity not only to keep competition at a steady level in college athletics, but also to encourage students to graduate and get their college degrees.

Sunday, March 15, 2020

Direct and Indirect Competition Essay Example

Direct and Indirect Competition Essay Example Direct and Indirect Competition Paper Direct and Indirect Competition Paper Essay Topic: Competition The water Industry as many other industries has direct and Indirect competitors; the direct competitors are companies that are producing the same line of products and Indirect competitors are the ones that are selling something that your customers or potential buyers may use as an alternate or substitute of your products. An example of direct competitor is Seychelles Water Filtration company, they are a fast growing water company. They have complete portable water filtration products and brands in North America and world wide with breakthrough technology. Seychelles have a similar water filtration water bottle with a flip top and advanced water filter. They claimed that removes 99. 99% of pollutants up to 100 gallons. They package includes water bottle, 100 gallon filter and an insulated sleeve that can be attached to a belt or a back pack. Each bottle uses BAA -free low-density polyethylene, FDA approved for food products. Summary emergency food storage is another company that is a direct competitor, they are one of the united Kingdom and Europe largest and most trusted emergency preparedness company producing the life saver bottle with 100% filtration, the product Includes 4000 IF bottle, a carbon activated filter and a pre-filter disk. This bottle complies with all British, US and European drinking water regulations. Katydid is another direct competitor they offer a wide variety of water filtration and purification products with their headquarters in Kampuchea near Zurich, Switzerland, with offices in US, Europe and Singapore with a global market share exceeding 50 percent. They have been in business for more than 80 years and got into the water treatment sector since 2009. They have similar product My bottle microfilmed, it is a multi-purpose filtration system, that meets EPA guidelines for the removal of bacteria. Each bottle includes drinking straw, Internal carbon filter that cleans up to 100 liters depending on water quality. Indirect competitors are the beverage manufacturers, water bottlers, coffee and tea makers and even the utility companies that send water to your tap. Direct and indirect competition By glaziers The water industry as many other industries has direct and indirect competitors; the indirect competitors are the ones that are selling something that your customers or food products. Aquamarine emergency food storage is another company that is a direct competitor, they are one of the United Kingdom and Europe largest and most trusted filtration, the product includes 4000 IF bottle, a carbon activated filter and a pre-filter removal of bacteria.

Friday, February 28, 2020

Native American Women Of Hollywood Movies Essay

Native American Women Of Hollywood Movies - Essay Example They were portrayed as scantily clad uncivilized women unable to adjust to the world of the white. This concept totally disregards the true culture of the Native American women. It is likely that the women were portrayed in this manner to make the film interesting and commercially successful. People who are not aware of the true culture may be influenced by these portrayals and this misrepresentation of the nature of the Native women may remain in the consciousness of the viewer. The Native American Women have always been portrayed as primitives or have been romanticized or some myth is woven around them. Either they are cast in the stereotyped image of a subservient, meek, wild and lustful squaw or that of a Princess who is a protector, guide, rescuer and lover of the white man. She is ready to change her religion, defy her people and if need be even die for the white man who she loves. But is there any truth in these assumptions? If you read the autobiography of some Native American women you will know that is far from the truth. Lucille Winnie in her autobiography (Sah-Gan-De-Oh: The Chief's Daughter) says, "It is my hope that those of you who read this will better understand us. We are not refugees from another world, feathered and warlike as the TV and movies depict us, but a proud race who love our heritage and are striving to keep alive our own culture" (quoted in Bataille and Sands, 1984: 23). Autobiographies like this prove that Native American women are not like how they are presented in movies.

Wednesday, February 12, 2020

MGT Essay Example | Topics and Well Written Essays - 500 words - 6

MGT - Essay Example When workers are happy, they enjoy their work and this is more preferable than using other systems to improve productivity. This paper will provide evidence that happy or satisfied workers are more productive in the workplaces. Ropella highlights that there are factors that influence and contribute to employee satisfaction. The first factor is the work environment and it is concerned with the internal working environment of the employees. This environment entails feelings and attitudes on their colleague employees and the job itself. It is important for the employees to feel included in the larger organizational team to enhance productivity. The second factor is the ability to achieve the desired organizational objectives and it is concerned with the determination of the employee’s capacity and potential to achieve the set goals in their work. The other factor is the rewards and compensation for work done by the employees. Recognition for a good job done creates a feeling of happiness and motivation towards productivity. Business knowledge is another factor and it is concerned with the necessity of informing the employees on how the business works and on the finances of the organization. When employ ees are aware of the operations of the business, it enhances their productivity. The last factor is client relations and it is concerned with good relationships between customers and the employees. When the relations are favorable, employees are motivated to perform better. Furthermore, Kjerulf highlights various reasons why satisfied or happy workers at the workplace are more productive. The first reason is that happy workers work better with others in the workplace to enhance productivity. In this case, when employees are happy, they are more fun to work with other people hence improving working relations, which translate to higher productivity. The second reason is that workers satisfaction enhances creativity at work. Happy workers are able to generate

Friday, January 31, 2020

Market Structure Analysis and Appliance for the Stables in the Urban Case Study

Market Structure Analysis and Appliance for the Stables in the Urban Area of Des Moines, Iowa, USA - Case Study Example When considering the customer base for the stables, the horse owners seeking boarding for their horses are considered as important and basic customers. The ideal location for the stables is outskirts of the city. In that aspect the stables located down town of Des Moines of Iowa are in an ideal location. The demand for horse boarding services depends on the number of horses in the city. The desire of the owners to participate in horse related competitions plays an important role in creating the market for stables. The first aspect that increases business is the high income level of the customers. The next one is attracting high income groups towards horse competition related activities. One more aspect that needs consideration is buying and maintaining a horse. This is a luxury. So the economic decline if any is capable of reducing demand for horse boarding services and other operations. The stables can flourish by gaining the share in the market by providing services at reasonable p rices. They have to provide a good location regarding the facilities provided for horses. The horse stable business requires a considerable investment of time for planning to develop and market the operations of the firm. The ability to sell the services should be concentrated on high income individuals. Thus the horse boarding and offering of other services needs a patient approach. The individuals or a group that wants to develop a stable must follow the zoning and building ordinances governed by local municipality. The three stables down town Des Moines have satisfied the regulatory conditions of Des Moines Municipal Corporation. (Dean Dyck, p. 1) 4. Market Profile The assessment of market potential is crucial for marketing activities of a boarding stable enterprise like Irish Run Firm. The number of potential customers in Des Moines can be termed substantial as there are very few vacancies in the stalls of the stables. The services like training the horses and owners by giving them lessons should be provided in the right location. The firms considered here are satisfying that criteria. All the three firms; Irish Run Firms, Hunters Glen and Valley Park Stables are

Thursday, January 23, 2020

My Dream Place Essay -- Descriptive Essay, Descriptive Writing

My dream place would be a house on a Galapagos Island. My land will be located on the Isabella Island. It will be nice and relaxing because it has a constant weather all that time, perfect environment. Also I will have a nice 2 floor cabin. The cabins will look like the ones that you see in forest. My whole family will live there after I am 75. But before that I will spend my time gathering all the money to buy a piece of land, a plane, a boat, and some vegetable seed (lot of them). I want my dream place to be nice and relaxing where you can enjoy the environment and very peaceful weather. Since I am a vegetarian, I will own a farm with couple of horses, cows, chickens, couple of healthy, fully trained by me dogs, and the lands will be about 17 acres. The horses and the cows will have 15 flat acres of land. In this specific area, it will have a beautiful lake that surrounds 0.13 acres of land where there will be an oak tree. It will be a home to all the ducks, swan, and flamingos. And on this lake there will be couple of different types of fountains. Surrounding the lake will be s...

Wednesday, January 15, 2020

Challenges Facing International Hr

60 HR Predictions for 2008 By Floyd Kemske The top 10 predictions in Workplace Flexibility, Global Business, Work and Society, Workforce Development, Definition of Jobs, and Strategic Role of HR. Workplace Flexibility Collaborative cultures will be the workplace model. Creative employment contracts will support more time off, flexibility in hours and work location, technological job aids and more pay at risk with significant upside potential. Company intranets will become a major tool for communication, training and benefits administration; HR will play a leading role in developing this important tool. Intelligence through knowledge transfer capability will separate the best employees from the rest. Employees will have more and more choices about work arrangements, allowing them to meet their individual needs. Work hours scheduling will become less important as organizations focus on performance and results. Company facilities will become â€Å"virtual† through work-at-home, telecommuting and outsourcing. The workweek will be less structured—employees will still work 40-plus hours, but at varied times and places other than the office. Legislation will lead to greater portability of health, welfare and retirement benefits. Free-lance teams of generic problem solvers will market themselves as alternatives to permanent workers or individual temps. Global Business The role of corporate HR will change to that of creator of overall values and direction, and will be implemented by local HR departments in different countries. Technology, especially the Internet, will enable more businesses to enter the global marketplace. HR professionals will have advanced acumen in international business practices, international labor laws, multicultural sensitivities and multiple languages. HR professionals will need to be knowledgeable of ther cultures, languages and business practices to help their companies find and enter more markets. HR people will have to understand other cultures and help people work with, and transfer among, various cultures. Megaglobal business alliances will grow in number and scope, requiring great finesse on the part of the HR professional. There will be an explosive growth of companies doing b usiness across borders, and it will be the most significant change for the economy in modern times. Cultural understanding and sensitivity will become much more important for the HR professional of the future, whereas multiple language ability isn’t going o become a necessary competency. The continued emergence of a world marketplace will require development of an international workforce. Small teams of HR professionals will focus on providing performance improvement consulting services to a variety of locations around the world. Work and Society Family and life interests will play a more prevalent role in people’s lives and a greater factor in people’s choices about work—there will be more of a â€Å"work to live† than a â€Å"live to work† mentality. Employees will demand increases in workplace flexibility to pursue life interests. Dual-career couples will refuse to make the sacrifices equired today in their family lives and more people (n ot just women) will opt out of traditional careers. Families will return to the center of society; work will serve as a source of cultural connections and peripheral friendships. Workers will continue to struggle with their need for work/ life balance, and it will get worse. Integration of work with quality-of-life initiatives will create solutions to problems formerly seen as the responsibility of government. Community involvement and social responsibility will become part of an organization’s business vision. â€Å"Cocooning† will become more popular as workers look o their homes for refuge from the pressures of a more competitive workplace and depersonalized society. Just as defined-contribution plans have begun to take over from Social Security, companies will take on responsibility for elder care, long-term care and other social needs through cafeteria-style benefits programs. Those people who refuse or are unable to adapt to new technologies will find theyâ€℠¢re working harder and accomplishing less. Workforce Development Lifelong learning will be a requirement. The focus of training/learning activities will be on performance improvement and not just on skill uilding. Employees with varied skills and competencies will be valued more highly than those with a depth of expertise in a single area. Problem solving and decision making will become a required curriculum with practical work problems as the training medium. Training will be delivered â€Å"just in time,† wherever people need it, using a variety of technologies. Companies will demand constant personal growth, and employees will respond positively to higher expectations. It will not be possible to survive in the workplace without basic computer skills. People who can learn new skills/competencies quickly ill be highly valued in a faster changing world. Team projects and special assignments will be a major factor in personal development. As the computer-savvy generation is mo re assimilated into the workforce, employees will become much more productive in complex tasks and less dependent on other people and departments. Definition of Jobs Organizations won’t pay for the value of the job but for the value of the person. Versatility will be the key factor in determining employee value with strategic thinking, leadership, problem solving, technology and people skills close behind. Compensation systems will be linked to business utcomes. All jobs will require higher levels of computer skills. Positions will be organized in teams focused on a task, not organized around a hierarchy. Positions will be defined by the competencies needed to be performed. Employees will be more independent, moving from project to project within their organizations. Many jobs will be redesigned to be much broader in scope, especially in management positions, resulting in leaner head counts. Employees will be increasingly measured by how much value they contribute to the busi ness, not by whether they fulfilled predetermined objectives. Work will be more challenging, and jobs will become increasingly complex. Strategic Role of HR Successful HR departments will focus on organizational performance. HR’s value will be to have the right people ready at the right time: recruiting leaders to join the company’s mix of talent and keeping the â€Å"bench† full of enabled, competent workers. The focus of the HR function will be human capital development and organizational productivity; HR may be renamed to reflect this. HR will evolve from strategic business partnership to strategic business leadership (driving change and results, not just monitoring them). A key HR role in the future will be multidisciplinary consulting around individual, team, business unit and corporate performance. Managers will grow to depend more and more on HR professionals as they realize that good people management can be the strategic advantage in the next decade. Leading change will become HR’s greatest contribution to the corporation. More and more businesses will use HR as a strategic partner. HR will have a â€Å"seat at the table† as part of the top management team and report directly to the CEO in most companies. A key HR role will be managing increasingly scarce human and intellectual capital